PETER DRAKE
VP, Creative Director, Nickelodeon UK

Peter Drake is responsible for the long-term on-air and online creative development of the Nickelodeon brand. This includes a five-strong family of channels: Nickelodeon, NickToons, Nick Jr, Nick Jr 2 and Nick Replay, as well as their three websites. 

Since joining Nickelodeon from Turner Broadcasting in 2006 he has been instrumental in developing high-profile projects including the ground-breaking NickToons reface, Nickelodeon website redesign and introduction of live interactive shows, resulting in awards including Promax and a BAFTA Craft Award for ME:TV.