Ally And Aspire
This time last year who could have thought we’d be facing an unprecedented industry crisis by the time the Showcomotion conference happened? Since then, many of the predictions made about the new regulatory climate and the changes in the way kids consume media have become daily realities for producers and distributors, as they struggle to find commissions, and funding becomes ever more squeezed.
Broadcasters are making new relationships with their audience, and finding new partners and platforms in order to reach them. New entrants into the children’s marketplace promise a range of possible futures, but how much can they deliver? Producers need to know where their opportunities lie, while networks – traditional and newcomers – need a clear understanding of how the market and industry is re-shaping. And where does creativity, and the aspiration to provide the very best for kids, find a place in this brave new world?
Showcomotion 2007 provided an A-Z of information and inspiration in a changing media landscape. People in the know revealed their understanding and delegates debated the issues affecting funding, the realisation of new ideas and the pursuit of quality.
Future-focused, but realistic; business-oriented, but with creativity at its heart; once again, this premier event in the children’s media calendar provided a mix of ideas, analysis, research, discussion and debate to capture the enduring spirit of the kids’ industry and explore its new routes to market.
Download and read the 2007 Showcomotion Report:
part one | part two
Download Lorna Partington's 2007 conference overview.
"For me “Ally and Aspire” is a call to maintain ambition at a difficult time, and to find new paradigms to communicate great ideas and inspiring stories to children."
Anne Home OBE
Showcomotion Conference Chair
