Are we being served?
Since the 2004 Showcomotion Children's Media Conference, the environment for children's media has undergone some major changes. Pressures have increased at the UK terrestrial broadcasters; the regulatory framework is shifting; and take-up of new technology by young people continues apace.
Some commentators are starting to say that free-to-air children's programming, apart from the BBC, is under threat in the UK and that unless consumers can afford the various digital packages on offer, choice and quality will be severely restricted.
In fact, is there much of a future for dedicated, UK-made, quality programming for children or will current pressures radically alter the market in which we all work? How will this impact upon both future creativity and future business survival? Key contributors from the current media landscape will address these questions over the two days of the conference.
Anna Home OBE
Showcomotion Children's Media Conference Chair
